Mweb, a South African Internet service provider (ISP), launched a campaign for naked ADSL today (24 November 2011) using their Free the Web initiative.

“Naked ADSL” is a phrase used to describe the ability to pay for the line rental of ADSL separately to the normal analogue phone line.

This separation isn’t available in South Africa as Telkom requires customers to rent a phone line from them if they want ADSL services.

“Although our voice lines do currently subsidise a portion of our ADSL line costs, consumers should still see a reduction in costs if you didn’t have to have a landline,” Mweb said in the press statement announcing the launch of the campaign.

Mweb has launched the campaign on Facebook and Twitter, and also have a YouTube video punting naked ADSL.

The ISP said that those interested in supporting the cause can visit the Facebook page and show their support through an “Appeal Mosaic.”

According to Mweb, this mosaic will feature a visual representation of South Africa’s call for naked ADSL.

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